Pricing and selling art does have a lot to do with your reputation.
What’s the basis for the value of your work, if you haven’t sold before.
As suggested above, sometimes it has to do with what’s customary in the market you are appealing to and what the competition is doing. You look for to price your work in the range where others producing work the caliber of yours are pricing theirs, after all, it becomes more about what your work is worth as long as you have established a market for it. Thanks for the response. Make sure you write. That’s the thing Ian, do I go in with the attitude that it is MY art so I’m planning to charge what I charge or do I try to be more consumer driven?
Therefore again, does I’d say in case your audience is receptive therefore increase the value. Notice that in that context your reputation means little if anything to your audience. From my understanding of the environment you plan on selling in, your clientele are not necessarily frequent buyers nor frequent visitors but,more than likely, a random visitor/purchaser. Of course, the suggestions above seem to make sense but ultimately it does come down to value for money. Of course personally I will err on the side of caution.
Are there any other expenses?
You look for to price your work in the range where others producing work the caliber of yours are pricing theirs, what actually is customary in the market you are appealing to and what the competition is doing. Generally, pricing and selling art does have a lot to do with your reputation. What really is the basis for the value of your work, I’d say in case you haven’t sold before. After all, it becomes more about what your work is worth as you have established a market for it. Yes.
Sometimes you feel like you must, you don’t need to offer digital files.
You have a set policy for digital files, right?
You’re probably asked about digital files often, as a photographer. Certainly, you have a decent answer to the Do I get the digital files, right? You should take this seriously. You sometimes make exceptions, right? Anyway, you have an ideal answer to the Do you offer digital files, right? Eventually, sometimes they feel like they need to, loads of photographers are in an awkward transitional phase, where they don’t look for to offer digital files. On top of that, you sometimes make exceptions, right? That’s right! You have a set policy for digital files, right? We print everything, Personally speaking, my wife and I have writees and writees of 4×6 prints. We have two beautiful books from our daughter Ava’s newborn session that we look back at often. Seriously. Listen, I am a huge proponent for the printed product. Furthermore, it’s engrained both in my personal life and in the very culture of my own photography business.
Sometimes to a fault! Without question, professionally speaking. Books and albums are a part of each conversation with any client.
Many of us know that there are being that they were unwilling to adapt to change and evolve with our industry. In any circumstances please do not be like them. You better don’t be proud. Always remember that you are in the service business, and it’s your job to give your clients what they look for. I still have being that I am a service provider and seek for to give my clients what they look for, as much as I love prints for all the reasons above. It bears repeating. You must position your digital files so that they are less than desirable in relation to their alternative, the printed product. You should take it into account. You must give them value. You must handle digital files with respect and care. You must not treat them as a throw away product. It’s a well-known fact that the cost of goods model is simple.
With very similar $ 60000/year salary, depending on the numbers above, your costofgoods is $ 00 in labor and $ 11 dot 25 in material.
Therefore this is why the cost of goods model doesn’t work for digital files.
Because you’ve made the digital option more attractive, obviously your client will choose the digital file in this case. It is the method I recommend is the opportunity cost pricing model. That is interesting right? The opportunity cost for the digital file is the price of the 8×10 print – $ 50 from the example above. More specifically, we must say that if you didn’t sell the digital file, you’d be selling at least an 8×10 printof that image.
You can sell both the printed product and the digital product, would you like to understand how you can use digital files as incentives for other products?
This ‘follow up’ article is available for FREE in our Sprout Acceleration Program.
Sign up below to join the program for FREE and get my How you can sell digital files and prints to make everyone happyarticle sent to your inwrite. Actually, thanks for joining the Sprout Acceleration Program! You can click the button below to view the archived ‘webversion’, the followup to this article has already been emailed out. You’ll be receiving follow up articles to future blog posts right in your inwrite, you are now subscribed to the Sprout Acceleration Program. Perhaps a wall portrait, a bunch of smaller prints and a portrait book? Add that up … what’s your average sale? Now let me tell you something. What’s the opportunity cost? Notice, what exactly would you be selling instead, if you didn’t sell all the digital files from a session. Let us look at another example -selling all the digital files from a session.
When you price your digital files this way, you also make your printed products a lot more attractive, you are still giving yourself a way to say Yes to the question Do I get digital files.
Right after he day people are paying you for you time and talent.
WPPI has high end wedding photographers that charge If a client wants your work they will pay for it. You dont see women saying why buy Prada when walmart is cheaper do you? Also, we deliver value and people invest in value. Nonetheless, how bout value based pricing? Needless to say, you’re delusional if you think a professional image has less value being that digital technology has become the mainstream way in which we consume a number of our media. With that said, when do I have time to market my solo business, if I shoot 8 sessions per day, answer inquiries, clean my studio and gear, retouch my images, or even eat lunch? Plenty of information can be found easily by going online. I will point out a few flaws in your view of the pro photography industry, ken Daniels.
I’d say if you believe photographer A will charge similar to photographer B. Style or years of experience in the business, even when offering identical packages, therefore you must believe a Ford Fiesta has quite similar sticker price as a Porsche. Rather as a basic service…much like having your automobile tuned up, you are what we refer to as a price shopper, that categorizes you as a consumer who does not value photography as art. Understand that none of us seeks to hold fast to a dying market of print loving clients if the larger market is strictly digital, however, you are the voice of a very specific corner of the market sir, and quite honestly, print sales have never been high amongst the male American sector. Fact, the photographers whom you trust to take your important $ 500 all inclusive photos is trained in 3 weeks, and has no info what the definition of RAW file or Color Space is. They ALSO, like accompanying digitals to share on social media and with friends/family. Whenever clothing stylists and suchlike to give the client an experience of a lifetime…not just a digital file they kind of like, the sole proprietor photographers you speak of are operating boutique businesses, where they coordinate with pro makeup artists, hair stylists.
Hundreds of us are working towards finding the balance between the two media genres while covering our COB and seeing annual growth.
Perhaps if I shot strictly business head shots, or NASCAR events…I could relate to your point.
Whenever giving babies and new mothers feeding breaks and similar hey…if we can’t crank me out like cattle to churn the profit you have done the math on…we must be bad at our jobs or probably suck at business all in all right, newborn photographers spend ’35’ hours on a session. As a result, So there’s a big write store option out there for consumers like yourself, and you’ll find them in the mall. Fact is, women like and buy prints as well as albums. They should definitely cost more since grandma will print 10 4×6, 3 8×10 and suchlike for all her friends and family, So…digital downloads must definitely be offered as well as prints.
We aren’t Walmart or McDonalds…and our price structures can’t compete with high volume, low end business strategies.
When you download an album from iTunes, think of it this way the cost is reflective of the GLOBAL sales projections…not the local/regional sales one independent photographer will make from your private prints.
Are there a lot of photographers out there who charge if you need healthy, fresh, organic, non GMO foods prepared by an experienced chef who works as an artisan you will pay a higher price for higher quality food, that’s better for you and took more effort to make, if you seek for to consume junk food go to Burger King. Therefore, you get what you pay for. Know who your customers are, how to reach them, and market to them!
If you sell yourself too cheap you won’t be viewed by the highquality client as being quality yourself, offer specials and sales to test the market.